Sign Design

One sign has to work for drivers at 60 km/h and pedestrians at arm’s length. Learn how to design signage that reads clearly for both audiences.

Serif or sans-serif? Font choice decides whether drivers read your sign in seconds. Learn what works for storefronts, pylons and wayfinding signage.

Sign letter height should match viewing distance, not taste. Learn the rules for sizing storefront, pylon and monument signs drivers can read.

A sign that works at noon and midnight starts with deliberate illumination design. Here’s how lighting, contrast and colour shape your brand after dark.

Brand consistency across your signage builds recognition and trust. Here’s how colours, type and placement should work together on every sign you install.

Minimalist or bold? Compare the sign design trends shaping 2026 storefronts, with practical guidance for choosing the style that fits your brand.

How big should your sign be? Learn the legibility formula, letter-height rules, and by-law limits that determine the right sign size for your business.

The right font makes your storefront sign readable from the street. Typography rules for legibility, letter sizing and contrast in commercial signage.

Colour shapes how customers see your business before they read a word. Here’s what sign colour psychology teaches about picking the right palette.